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July 15, 2021 @ 7:16 pm - July 16, 2021 @ 11:59 pm
Victory Sports has partnered with the Bills and Sabres Foundations to participate in WNY’s inaugural Give 716 campaign, taking place July 16, 2021. With the Foundations not raising as much money over Covid times to be given to WNY non-profits, this is a way to help use the teams and the brands to rally supporters to donate to the charity(ies) they choose.
It is a 28-hour fundraising initiative with 400+ non-profits participating, with lots of promotion and marketing by the Bills, Sabres and sponsors to help drum up donations. It runs from 7.16pm on Thursday July 15th through to 11:59pm on Friday July 16th.
There’s going to be $200,000+ of matching donations spread across the 28 hour period, memorabilia give-aways, and other cool stuff to make the day a success. For example the first 2000 people to donate $71.60 or more starting at 7:16pm on Thursday will get a free Bills & Sabres t-shirt (first time ever both logos are allowed on the same piece of merch!)
You can view the Victory Sports campaign page here to see our profile. Don’t forget to bookmark the page so you can find it easily next week Thursday after 7:16pm!